Posted by PBS Publicity on

Arlington, VA Oct. 10, 2006-PBS today announced the launch of PBS content on the iTunes Store (www.itunes.com), making it possible for users to now purchase and download documentary specials and episodes from popular PBS prime-time and children's programming. Episodes are priced from $1.99 each and immediately available for the following shows: Primetime Programming: ANTIQUES ROADSHOW; NOVA; NOW; and SCIENTIFIC AMERICAN FRONTIERS and PBS KIDS and PBS KIDS GO! shows such as: ARTHUR; CYBERCHASE; and FETCH!.

PBS President and CEO Paula Kerger said, "Working with our member stations and producers, PBS is excited to deliver a variety of PBS' award-winning primetime and kids' television programs through iTunes. The remarkable success of PBS podcasts on iTunes over the past year indicates that PBS members and viewers of all ages are enjoying the new, expanded access to the content they want, when and where they choose."

"The success of TV on iTunes continues and we now offer over 220 hit TV shows from more than 40 networks," said Eddy Cue, Apple's vice president of iTunes. "We are thrilled to partner with PBS to bring such educational and entertaining programming to iTunes Store customers."

Additional content attached to episodes will underscore the unique role consumers can play to ensure the continued creation and multi-platform delivery of PBS content by becoming a member of their local PBS station.

The iTunes Store has quickly become the world's most popular video download store, selling over one million videos per week. The iTunes Store began selling TV shows with five shows from ABC/Disney less than a year ago, in October 2005, and rapidly expanded its library to over 220 television shows from over 40 networks today. The iTunes Store now features over 3.5 million songs, 65,000 podcasts, 20,000 audiobooks, over 5,000 music videos, more than 75 feature films and 220 television shows.

About PBS
PBS is a media enterprise that serves 354 public noncommercial television stations and reaches almost 90 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is a leading provider of educational materials for K-12 teachers, and offers a broad array of other educational services. PBS' premier kids' TV programming and Web site, PBS KIDS Online (pbskids.org), continue to be parents' and teachers' most trusted learning environments for children. More information about PBS is available at pbs.org, one of the leading dot-org Web sites on the Internet.

Contacts: Kevin Dando, PBS, 703/739-5073; kdando@pbs.org Simon Pope, iTunes, 408-974-0457, simonp@apple.com