PBS' Premiere of PROHIBITION By Ken Burns and Lynn Novick Brings in Millions of Viewers To Sunday, Oct. 2 Broadcast
Exceeds PBS Primetime Average by 189% in 55 Metered Markets
Episode one of PROHIBITION averaged nearly four million viewers* for its premiere last night on PBS. The 2.6 rating among 55-metered overnight stations for “A Nation of Drunkards” was 189% above the PBS overnights’ primetime average (0.9) for the 2010-2011 season.
“With people increasingly watching on different devices and at different times, it is still wonderfully fulfilling to reach such a sizable audience during the national broadcast,” said filmmakers Ken Burns and Lynn Novick.
“Once again Ken and Lynn have breathed new life into an important moment in our nation’s history,” said Paula Kerger, President of PBS. “Prohibition will join ‘The Civil War’ and ‘Baseball’ as some of their best work, whose impact will continue to linger long after last night’s broadcast premiere. We’re proud to help share this story, and help start a discussion about what the lessons of Prohibition mean for us today.”
*The Overnight household rating for Prohibition was 2.6 among 55 metered-market stations.
*National persons 2+ projection is 3.9 million viewers tuned in during an average minute of programming (the average audience rating). Persons 2+ cume projection is 7.6 million viewers who saw the first episode (the unduplicated count of people who saw at least six minutes of the program).
PBS, with its nearly 360 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches 124 million people through television and 20 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.
Contact: Carrie Johnson, PBS Communications, 703-739-5129; email@example.com
For images and additional up-to-date information on this and other PBS programs, visit PBS PressRoom at pbs.org/pressroom.