PBS and NPR Announce Landmark Collaboration

Posted by PBS Publicity on

-- Broadcasters to Join Forces On-Air and Online for Content and Promotion --

Pasadena, CA - January 15, 2001 - National Public Radio (NPR) and the Public Broadcasting Service (PBS) today announced a landmark, on-air and online strategic alliance that will expand the range of their programming. NPR and PBS have agreed to co-produce live Web events, cross-promote each other's programs extensively on-air and online, collaborate in e-commerce efforts and bring select NPR News content to the PBS.org Web site. PBS and NPR also have agreed to explore joint television productions. The announcement was made at the Television Critics Association Press Tour.

"We've learned from our joint licensee member stations how powerful the TV-radio synergy can be, and we're thrilled to begin making parts of that synergy available for all of our stations," said Pat Mitchell, president and CEO of PBS.

"This alliance will enable us to deepen and broaden our news and cultural content, and extend the NPR and PBS brands into new areas," said Kevin Klose, NPR president and CEO. "The time is ripe for NPR and PBS to join forces to bring fresh, groundbreaking programming to our expanding audiences, as we explore mutually supportive cross-promotional opportunities."

Together, PBS.org and NPR Online at www.npr.org generate more than 20 million page views per week. Beginning in Spring 2001, PBS's Web site at PBS.org will feature NPR's award-winning hourly news updates and other NPR audio content. In addition, PBS will provide promotional links on PBS.org to NPR Online at www.npr.org. NPR will provide promotional links to PBS.org on the NPR Online homepage and other feature areas of the site.

PBS and NPR will also jointly create a variety of live, online events, including chats, specials and other broadcast-related coverage extending the terrestrial experience to the Web.

The recently unveiled NPR Online Shop and ShopPBS will also collaborate to make select NPR and PBS merchandise easily available from either Web site.

Starting in July 2001, PBS underwriting announcements will be heard on various NPR programs. NPR underwriting credits will air during the 2001-2002 season of FRONTLINE, produced for PBS by WGBH in Boston.

In November 2000, the networks joined forces with MacNeil/Lehrer Productions and FRONTLINE to air the live, pre-election special Time To Choose - A PBS/NPR Voter's Guide. It was anchored by The NewsHour's Jim Lehrer and featured NPR's Elizabeth Arnold and Juan Williams.

About NPR
NPR, which celebrated its 30th anniversary last year, has steadily expanded into a multi-media organization. In addition to NPR News and NPR Cultural, which have produced award-winning programs for decades, the network now comprises NPR Online, NPR2 and NPR Worldwidesm. NPR serves a growing audience of nearly 15 million Americans each week via more than 644 public radio stations.

NPR Online brings hourly newscasts, news features, commentaries and live events to Internet users through original online reports, audio streaming and other multimedia elements. The Web site, launched in 1994, now attracts 350,000 visits and more than a million page views per week. NPR's first-ever Internet-only program, All Songs Considered sm, debuted in January 2000.

NPR2, the network's newest division, will program two 24-hour channels on Sirius Satellite Radio. Sirius will broadcast 50 commercial-free music channels and up to 50 news, sports and entertainment channels to motorists nationwide later this year. NPR Worldwide, launched in 1998, distributes signature NPR programming such as Morning Editionñ with Bob Edwards and All Things Considered ñ to listeners in Europe, Asia, Australia and Africa. The overseas broadcasts can be heard on more than 140 radio stations, in 25 million satellite households, and 7 million cable households.

About PBS
PBS.org, PBS's award-winning site on the World Wide Web, produces high-quality Web programming as it pioneers the convergence of television and the Internet. PBS.org features more than 135,000 pages of content as well as companion Web sites for more than 450 PBS programs and specials. In January 2000, Yahoo! put PBS.org at the top of its list of the best Web sites of all time.

PBS, headquartered in Alexandria, Virginia, is a private, nonprofit media enterprise owned and operated by the nation's 347 public television stations. Serving nearly 100 million people each week, PBS enriches the lives of all Americans through quality programs and education services on noncommercial television, the Internet and other media. More information about PBS is available at PBS.org.

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