Posted by PBS Publicity on

ARLINGTON, VA, January 11, 2007- PBS today announced the appointment of Andrew Russell as Senior Vice President, PBS Ventures. Russell will plan and direct revenue-generating activities for PBS' content and distribution to support the mission of public broadcasting. He will oversee partnerships, program video sales, corporate underwriting and on-line sponsorship, Shop PBS, licensing and merchandising. Russell will report to Chief Operating Officer, Wayne Godwin and begin his tenure at PBS headquarters in Arlington, Virginia, in February.

Russell is well known within the public television system as he has served at the Corporation for Public Broadcasting (CPB) as Senior Vice President, Media, since 2000, where he led the CPB's strategy, programming, services and new ventures efforts as related to public television and radio. He managed the implementation of major initiatives, planning and evaluation of content and services for broadcasting and other distribution technologies, with a special focus on digital and new media.

"Andy brings a rare combination of in-depth knowledge of PBS and public broadcasting in general, new media acumen and business experience," said Paula Kerger, PBS President and CEO. "We are delighted to have such an extraordinary professional joining us to guide PBS, with great sensitivity to our mission and the public's trust, into the digital future."

"CPB is very pleased that the public broadcasting family will continue to benefit from Andy Russell's contributions," said Patricia Harrison, CPB President and CEO. "We look forward to working with Andy in his new capacity at PBS." "Although I am sad to be leaving CPB, I am thrilled to be joining the team at PBS," Russell said. "It will be very exciting to help grow the resources for public television at a time when the opportunities for reaching expanded audiences with our content and services have never been greater. I have great respect for the role that public television plays in serving the American public, and look forward to being integral to guiding and protecting our future."

Prior to joining the CPB, Russell spent four years at Accenture in Washington, D.C., as a Manager and then Senior Manager, advising senior management and boards of U.S. andinternational media, communications and high technology clients. Among them were commercial and international broadcast networks, with a focus on strengthening operations in areas including management, ad sales, and the development of new media offerings.

Russell was at CPB from 1990-1996, ultimately as Director, System and Station Development and was previously at Price Waterhouse Coopers in Strategic Management Services. Russell earned an MBA at Stanford University, a Masters of Public Affairs at Princeton University and a BA in Economics at University of California, Davis. About PBS
PBS is a media enterprise that serves 354 public noncommercial television stations and reaches over 75 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is a leading provider of educational materials for K-12 teachers, and offers a broad array of other educational services. PBS' premier kids' TV programming and Web site, PBS KIDS Online (www.pbskids.org), continue to be parents' and teachers' most trusted learning environments for children. More information about PBS is available at www.pbs.org, one of the leading dot-org Web sites on the Internet.

About the Corporation for Public Broadcasting
CPB, a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government's investment in public broadcasting. It helps support the operations of more than 1000 locally owned and operated public television and radio stations nationwide, and is the largest single source of funding for research, technology, and program development for public radio, television, and related on-line services.

Stephanie Aaronson, 703/739-5074, saaronson@pbs.org
Michael Levy, 202/879-9758, press@cpb.org