RULE 7: Frequency of Credits
No single underwriter may be credited with greater frequency than any other underwriter of the same program, and all underwriters of a particular program must be mentioned in each underwriting credit pod for that program. (But see RULE 11.)
- Non-Controversial Issue Programs
Underwriters may be given a credit at the beginning of a program and must be given a credit at the end of the program. (Although not required by FCC rules, it is PBS's practice to permit underwriting credits to appear at the beginning and end of programs, and in mid-breaks where applicable.)
If program content (not including station pledge breaks, if applicable) is longer than one hour and fifteen minutes, underwriters may be credited at the beginning of the program, at the 60-minute interval (or at a natural break as close to the hour as possible), and at the end of the program. If the program is longer than two hours and fifteen minutes, underwriters may receive a credit at the beginning of the program, at each 60-minute interval (or at a natural break as close to the hour as possible), and at the end of the program. A fifth credit may be given in programs exceeding three hours and fifteen minutes in length, and so on.
This rule outlines the maximum permissible frequency of credits. The FCC's regulations do not establish any specific limits on the number of times underwriters may be credited; the rules only state that underwriting acknowledgments may not interrupt regular programming. PBS continues to urge, however, that underwriting credits during natural program breaks should be kept to a minimum.
- Controversial Issue Programs
Pursuant to FCC rules, the underwriter(s) of programs involving a discussion of controversial issues of public importance must be identified at both the open and close of the program.*
* If the program or series is funded solely by PBS and/or the producer, no funding credit is required by the FCC. However, it is PBS's practice to require the inclusion of the "Viewers Like You" credit at the beginning and ending of all programs which have received funding from PBS.