Chief Programming Executive and General Manager,
Children’s Media and Education
As Chief Programming Executive and General Manager, Children’s Media and Education at PBS, Lesli Rotenberg is responsible for the strategic direction of a dynamic media service that supports the entire ecosystem in which children learn, including parents, teachers and the community, helping to prepare the next generation for success in school and in life.
With a focus on kindergarten readiness, Rotenberg leads a cross-disciplinary team charged with content production, digital development, multi-platform asset distribution, licensing, educational product creation and marketing and communications for PBS KIDS, the #1 children's educational media brand. Rotenberg has led the development and distribution of top-rated PBS KIDS media properties that help children ages 2-8 build science, literacy, math, critical thinking and social-emotional skills, among others.
Under Rotenberg’s leadership, PBS KIDS has extended its reach through mobile apps, over-the-top platforms and the launch of a PBS KIDS 24/7 channel and live stream, provided by local stations and available to more than 95% of US TV households. PBS KIDS also offers multiplatform parent resources to support children’s learning anytime and anywhere.
Rotenberg oversees PBS’ efforts to support and empower PreK-12th grade educators, helping improve learning outcomes for students across America. Rotenberg has positioned PBS and local member stations as key partners for teachers through content, community and professional learning resources tailored to their needs.
An educational media expert and frequent speaker on the topic, Rotenberg was named one of the nation’s top 15 “Women to Watch” by Advertising Age, and invited to participate in the prestigious FORTUNE Most Powerful Women in Business Forum. Rotenberg has received numerous honors, including six Emmy awards.